alEXaNDrÆDEN
I am a Performance Coach, Mindset Mentor, Author and Speaker.
My journey to this point has been as dynamic as it is intriguing; from launching multiple businesses to competing in bodybuilding competitions, from writing endless poetry to publishing my first book, from moving states to travelling the world. I have even worked as a fashion buyer for one of the world’s largest brands, modelled and presented on television.
Having long been a student of self-discovery, over time I’ve learnt that the degree to which you can thrive in life is directly correlated to the degree to which you know yourself. It is my lifelong journey to cultivate the art of self-mastery and to always be a student of its inspirations.


FallIng deeply in lOve with Stoic philOsophy and its Many muses, imMerSes me into the depths of underStanding myself and helps me uncover the corE of my trUe being.
My pursuit of knowledge led me to study Lifestyle and Mindset mentoring through wellness, mindfulness, nutrition, and performance psychology, further giving me insight into a variety of ways in which I can holistically impact my life and others around me.
I have an incredible desire to help people reach their true potential, to get to the crux of what holds us back as humans and stops us from reaching that potential.
Fear has become one of the greatest inhibitors of success and why we shy away from knowing ourselves on a visceral level.
The aim of my lIfe is to harness my full potential,
lIve with rUthlEss authenticity and alchemise my adversity.
I want that for all of us and believe we are immensely capable, but we must first take ownership of exactly where we are right now, only then can we walk forward into who we are meant to be.

"adverSity is not a kIllshot.
It's The pathway to grOwth."
- alEXaNDrÆDEN